Quantcast Metrics
May 30th, 2008 by Erik
I recently stumbled across Quantcast - a metrics tool. It provides more detailed information about visitor demographics than Alexa or Compete. It’s lacking otherwise in comparison tools - leaving it to the observer to draw their own conclusions. However, it’s a nice tool to add to an arsenal for reporting. The screenshot below is from Facebook, which ranks 16th overall on Quantcast but reaching 7th on Alexa.
As with most of these advanced analytics tools, smaller sites which make up the majority of the internet are lacking information, so all numbers should be taken with a grain of salt. They do however provide a good indicator of trends and should be used as such.
