Facebook will automatically transition all pages on March 30th. Page administrators are advised to be proactive in preparing for the transition now. AF-Design has created a Photoshop template to aid in the creation of Facebook design elements. Using this template, graphic designers will have the tools necessary to successfully present their brand on the new Facebook Timeline. The Timeline has three new elements which are similar to the elements of personal profile pages.
Cover Image: An image that takes over the top of the page. This image has two possible initial views when a user visits the page. Users who have smaller monitors or default browser size will see a shorter version of the cover image. These users need to scroll up to see the entire image. The design template provides a layer and guides for aligning your content to maximize the effectiveness of the page. This image should be 851×315 pixels. Facebook warns about placing promotional content or asking for on site actions such as Like, Share and so on.
Profile Picture: An image that represents you or your brand throughout Facebook. The image should be square and at least 125×125 pixels and fill the frame – Facebook will add any necessary borders automatically. Also note that Facebook uses scaled versions of this image throughout the site, specifically on stories you post to your Timeline and those stories that appear in Newsfeed. Experiment with scaling the image you selected and make sure it still looks “good” at 50×50 for the best user experience.
Favorite Application Icons: Images that convey meaning about important/featured applications on the profile. This is a great way to draw attention to your custom Facebook tabs and applications such Tweets and You Tube videos. These should be 111×74. Facebook will apply a stroke and rounded border to the image.
After you have created your visual elements, return to your Facebook page and enter the preview mode for the new profile. In the preview mode, you can upload your creative and ensure everything looks the way you want.
NOTE: Once you publish your page – your default tab will NO LONGER WORK. While this may be a problem in the short term, this is something you should prepare for now. Facebook will transition all pages automatically. The best way to mitigate this is to add a post to your page that features the tab you want to highlight and Pin it. Pinning is done by hovering over the top right of your content, clicking the pencil and the click ‘Pin to Top.’
After uploading your new creative and making the necessary changes to your profile, and if you are ready to go live – click “Publish” and the new Timeline will show for all viewers!
Congratulations, you’ve successfully migrated to the new Page Timeline! Like us to stay up to date on the latest Facebook changes that affect your Page and your applications and share this post with your friends!