Archive for the ‘social networking’ Category

Share Using Data Pipelining to Improve Gadget Speed

Wednesday, June 2nd, 2010

Beginning with OpenSocial 0.9, support for a new featured called Data Pipelining was introduced. Pipelining is really simple to implement and can bring a lot of speed and power to your applications. Pipelined requests are sent before a gadget has been loaded so they are significantly faster.

Data pipelining can be used to load all sorts of information from friends lists, remote json data and plain HTML. For this example, I’m showing how to use pipelining to load in HTML to generate a home view more quickly than using gadgets.io.makeRequest() or osapi.http() after the gadget loads. Another option for quickly loading content is to use tag which provides essentially the same functionality as the data pipelining example here, but may or may not be supported by your container. To really get into the power of these alternatives to fetching data after load, be sure to read the developer wiki notes on remote data requests.

This simple gadget that will load the contents of a file and inject them into the DOM using simple JavaScript.

<?xml version="1.0" encoding="UTF-8" ?>
<Module>
	<ModulePrefs>
		<Require feature="opensocial-0.9" />
		<Require feature="opensocial-data"/>
		<Require feature="views" />
		<Require feature="dynamic-height" />
	</ModulePrefs>
	<Content type="html" view="home">
	<![CDATA[
<script xmlns:os="http://ns.opensocial.org/2008/markup" type="text/os-data">
	<os:HttpRequest key="home" href="http://example.com/data_pipeline.php" method="post" format="text" authz="signed" />
</script>
<script type="text/javascript" src="http://example.com/display.js"></script>
<div id="target_div">
</div>
}]>
	</Content>
</Module>

The content of display.js simply loads the pre-fetched content into the target_div on the home page view.

View Code JAVASCRIPT
function init(){
	var home = opensocial.data.getDataContext().getDataSet('home');
	if(home && !home.error){
		if(home.content != undefined){
			document.getElementById('target_div').innerHTML = home.content;
		} else {
			document.getElementById('target_div').innerHTML = home.result.content;
		}
	}
}
gadgets.util.registerOnLoadHandler(init);

The entire “page” that you would want to generate for this display should be passed back as the output from the file http://example.com/data_pipeline.php. The file will be called with as a signed post containing the current viewer $_POST['opensocial_viewer_id'] and owner $_POST['opensocial_owner_id'] user id values along with the other required signature fields.

You can now query your systems to generate the appropriate display. For example, if the owner and viewer are the same, you might show a summary of activity to their account since they last visited the application. If the viewer and owner are not the same, you might display a public view of the owners activity within the application (and possibly promotional material if the viewer isn’t currently a user of the app).

Share Monitoring Like and Recommendations

Tuesday, May 25th, 2010

Now that you understand how to add the Facebook likes and shares to your site it’s time to start understanding how to leverage these to get cursory metrics and improve the user experience. Facebook provides two tools for you and your visitors to looking at what’s happening on your site right now.

Recommendations Widget

This uses Facebook’s news feed algorithm to help elevate the most interesting content for your visitors. The experience is personalized for each user. However, on smaller sites such as this one, the recommendations are going to be your most valuable content and you can use it to see what is resonating with your audience. The Facebook algorithm selects content based on the number of recent likes and shares and elevates that to the top.

You’ll notice while working with the Facebook configuration tool, that you only need to provide your domain name. There is however a gotcha, if you have multiple sub-domains, you’ll need to create a separate widget for each. Facebook isn’t currently enabling aggregation across domains. The line breaks were added for clarity.

<iframe src="http://www.facebook.com/plugins/recommendations.php?
     site=af-design.com&amp;width=300&amp;height=300&amp;header=true&amp;colorscheme=light&amp;font&amp;border_color" 
     scrolling="no" 
     frameborder="0" 
     style="border:none; overflow:hidden; width:300px; height:300px;" 
     allowTransparency="true"></iframe>

The code is very simple to add to your site and the Facebook configuration tool walks you through the assorted options. The end result should create something like the following tailored to your site.

Activity Feed

This will show your visitors what content their friends are liking and using, back filled with the most recommended content from your site. The main differentiator here is the addition of the like content. This is important because visitors will see what their friends are finding valuable on your site.

<iframe src="http://www.facebook.com/plugins/activity.php?
     site=af-design.com&amp;width=300&amp;height=300&amp;header=true&amp;colorscheme=light&amp;font&amp;border_color" 
     scrolling="no" 
     frameborder="0" 
     style="border:none; overflow:hidden; width:300px; height:300px;" 
     allowTransparency="true"></iframe>

Again, the Facebook configuration tool creates the code quickly and easily for you with a few simple options. The end result should create something like the following tailored to your site.

REAL Analytics

As of yet, Facebook is not providing any hard numbers on how many people like a piece of content unless you create a page or an application. We’ll get into that next time. However, right now, you can indirectly infer the number of shares if you choose to use a share widget with a counter and of course with the recommend widget highlighting your most shared content.

Share Adding Facebook Likes and Shares to Your Site

Monday, May 24th, 2010

While Facebook is currently getting some negative press over privacy concerns, it is still the second most visited site in the US. An estimated 137 million people visit Facebook each month, that’s about 45% of the US population. Any content producer simply can’t ignore the impact of such a massive audience and should assume that a significant portion their traffic is using Facebook.

The easiest way to start distributing your content on Facebook is to use one of the two iframe or javascript based technologies. These require very little development experience and will have your content shareable in no time.

Share Widget

This method requires only a single line of code to share the current page. This is very handy when you have a large site and you simply want to add an easy way for visitors to share your site with their network. Using the configuration tool, you can customize the look at feel to best suit your design. If you use the “link” method, you can also change the text to read whatever you wish, for example, “Share on Facebook”. You can also add a counter to include total number of times your content has been shared. However, on relatively low traffic sites, you may opt to simply make the sharing process easier. Nobody wants to be the first to share something.

This is the easiest way to get your content into the newsfeed. Facebook will parse the page that is being referenced and set a title, description and any related images automatically leaving the user to press “share” in the popup window that is generated. To use multiple shares on the same page, simply add a “share_url=” parameter to the link. The parameter you add here, should be a unique landing page that a visitor would get the intended content from. This is how AF-Design is generating the buttons beside article titles. The line breaks in the example code below are not necessary and are only included for clarity.

<a name="fb_share" 
      type="icon_link" 
      href="http://www.facebook.com/sharer.php">Share</a>
<script src="http://static.ak.fbcdn.net/connect.php/js/FB.Share" 
      type="text/javascript"></script>

Clicking on these shares generates a feed story like the one below.

Once you have completed this, be sure to read the section below on Good Meta Data. Now that you have made it easy for people to share your content, make sure you put your best face forward.

Like Button

The like button is a little bit more involved and may require more effort to enable on your site but it’s well worth the investment in time. The like button not only brings in the content, but if you fully adopt the open graph protocol for marking up your data, it will provide wider distribution in the long term. It’s still uncertain just how wide the additional semantic markup will spread your content, but with Facebook’s mass behind it, it’s certain to go far. It is likely, at some future date, the additional markup will be used by search engines and other content discovery tools.

If you are already using Facebook Connect, you can add a like button with a single line of XFBML. Since the premise of this post is that you need help getting started with your Facebook integration, we’re explaining the iframe approach. Facebook’s like tool provides you with a resource to configure the like button. Options include adding photographs, names and counters. On this site, the like button includes your friends who are engaged with the content, as well as a counter of engagement. You can see it in action, just above the comments below.

Another advantage of the like button, is if enough people “like” something, Facebook tends to elevate it in the newsfeed increasing distribution of your content.

This is how to create a properly escaped URL for each page, using PHP. The subsequent iframe includes the like button which you can then place on any page of your site.

<?php $like_url = urlencode('http://' . $_SERVER['HTTP_HOST'] . $_SERVER['REQUEST_URI']); ?>
<iframe src="http://www.facebook.com/plugins/like.php?href=<?php print $like_url ?>&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;font&amp;colorscheme=light&amp;height=80" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:450px; height:80px;" allowTransparency="true"></iframe>

Remember, regardless of how you create the URL, be sure it is escaped before generating the iframe code. When someone clicks on the like button, it will generate a network update like this on your profile.

Good Meta Data

Even if you choose not to implement one of the above strategies, it’s always important to have good accurate meta-data on your site. Facebook uses this meta-data when people share URL’s from the publisher. Facebook scans your page and provides to the user, whatever content it thinks is best. Providing good accurate meta-data for each page of your site is the best way to set those values.

Facebook supports an extended tag set to allow for direct embedding of audio, video and images directly into the newsfeed. It is likely these tags will change as the Open Graph protocol becomes more standardized, Facebook will continue supporting this for some time afterwards. Don’t use the impending changes as a reason to put off updating your meta-data, getting your information organized now will provide a leg up on your competition later.

Share Automotive Folks to Follow on Twitter

Monday, December 22nd, 2008

I’ve compiled this list of folks in the racing and automotive industry who I was able to find on Twitter. If you think I’ve missed someone, please message me @giberti or leave it in the comments below. This post was last updated January 8, 2009.

  1. @AdamDenison (Adam Denison) PR guy at Chevrolet
  2. @alliancecars We hope this tool will help you know a few of the cars that are available to see immediately. Things change very fast though so always call before coming.
  3. @Alicia_at_Honda American Honda Motor Co. corporate communications staffer, all things Honda and digital media enthusiast.
  4. @AuctionDirect (Eric Miltsch) Perfecting the online used car industry
  5. @auto123 The Canadian Automotive Network
  6. @autoblog from autoblog.nl
  7. @autoblogrss from autoblog.com
  8. @AutoDefense (William D. Ferreira) Former Automotive Technician now soon to be Attorney – Specailizing in Automotive Defense Law, From Mechanic’s Liens to Administrative Defense
  9. @autoinsane News & Reviews for the Certified Car Nut
  10. @autoline John McElroy and the Autoline team provide insider analysis and perspective on the Automotive industry.
  11. @automart Internet’s top dealer-only website looking to help Twitterers in their car shopping experience!
  12. @AutomotiveParts Syd’s Eastside sells used recycled, remanufactured and new aftermarket parts for American autos, trucks & equipment.
  13. @AutoPromoCenter Acquire the best car lease deals from all So Cal car dealers & allow car shoppers to find & compare car lease deals. No personal info needed.
  14. @autorevo AutoRevo CEO
  15. @bentoboxx (Joe Neuburger) The most Un-Hip Guy in Hollywood…and I like it that way!
  16. @bmwblog BMWBlog is the house for all the bimmer related news, stories and photos.
  17. @bobbychuck Exploring correlations between social media and NASCAR marketing
  18. @bushautoblog (Adam Bush) Bush’s Auto Blog is an automotive website devoted to bringing you the latest car news and reviews daily. Clean, concise, unbiased and entertaining.
  19. @CARandDRIVER Car and Driver is the worldwide leader in providing objective test results and expert vehicle reviews, and it’s here that you can get the inside scoop.
  20. @carbase Dealer website vendor, automotive SEO
  21. @CarConnection TheCarConnection.com is the Web’s Automotive Authority, offering a complete editorial source for news and reviews, shopping guides, tips and more
  22. @CarMagazineNews
  23. @CarMaxChris PR guy learning my way in a New Media world
  24. @cars Automotive news from DriversDrive.com.
  25. @Carscoop Blog about cars
  26. @carsetcinc Let us know how we can improve the used car buying experience. Give us your opinion, good, bad or ugly, we want to hear it!
  27. @CarVideos Compiliation of awesome car videos from the internet
  28. @dealexpert (Eric Pederson) Less linear, tastes great. Now trending good hearted swerve
  29. @DerekRoss (Derek Ross) Motorsports Entrepreneur – Racing Subject Matter Expert
  30. @desertdingo
  31. @driftermama I am a mother of a 5 yr old lil girl and a fiance to a funny guy.. I run a few websites, work at JCPenney, do freelance web design, and am a student soon :)
  32. @driverside Because owning a car is hard, we want to make it easy.
  33. @EasyAutoSales Online automotive classified service
  34. @edmunds Edmunds.com – empowering the automotive consumer. All about cars, news, pricing, research.
  35. @eGMCarTech A blog dedicated to providing our visitors with the latest and most reliable news on the automotive industry along with reviews and live coverage of auto shows
  36. @egonitron (Chris Burdick)
  37. @EngineDemocracy Representing the more than six million Americans who depend on good U.S. jobs from a strong and healthy domestic auto industry
  38. @F1
  39. @FemaleRacing All the latest news regarding females in motorsports
  40. @FordCustService (Michael Mc Elhone) We’re here to help. Click the link to submit comments or questions about our products & services. This account is run by Michael Mc Elhone, analyst at Ford.
  41. @FordMustang Celebrating 45 years in the fast lane.
  42. @FordRacing (Susan Pollack) PR person for Ford Racing. Giving you all the latest and greatest updates in the world of Ford Racing
  43. @FordTrucks Durability, towing, hauling & fuel efficiency – the 2009 F-150 has it all. It’s Built Ford Tough.
  44. @george_s The PR guy at General Motors of Canada, and I love cars… what a combo! :)
  45. @GMblogs (Robyn, Lesley, Wendy, Nuria, and sometimes Adam) the official stream from GM
  46. @gmtruckclub DFW based but World Wide Chevy & GMC Truck Club
  47. @gravlguts Cars, cars and more cars!
  48. @GriotsGarage Griot’s Garage is the premiere source for auto enthusiasts, car care perfectionists, and garage dwellers everywhere.
  49. @GTChannel Cars, cars, cars. GTChannel is all about professionally produced car videos on racing, drifting, testing, impressions and battles.
  50. @h2cardadvocate (Greg Blencoe) CEO of Hydrogen Discoveries, Inc. Check out the “For hydrogen advocates only” blog above to learn about how hydrogen fuel cell cars will solve the oil crisis.
  51. @hondagrrl (Brandy S) Veteran automotive journalist blogging about family, cars, and travel
  52. @HorsepowerHeels (Erica Ortiz) Drag Racing Gal taking on the big boys at 200+mph
  53. @ImportRPM
  54. @IndyCarSeries News Updates and more. Unofficial Twitter. Made from fan to fan.
  55. @insideline_com Scott Oldham, Editor in Chief of Inside Line, the greatest automotive web site in the universe.
  56. @jalopnik Jalopnik loves cars. Secret cars, concept cars, flying cars, vintage cars, tricked-out cars, red cars, black cars, blonde cars — sometimes, cars just because o
  57. @jeepreviews (Garrett) Internet marketer and Jeep owner since 1995. My current Jeep is a 1998 TJ w/ 4″ lift, 33s, lockers, & some other trinkets. Tell me about YOUR Jeep!
  58. @jill_anne (Jill Anne) I’m a girl who writes about cars for a living.
  59. @JoeSimpson (Joseph Simpson) Writer, designer, social observer. Focus is cars, auto industry, mobility and cities
  60. @kelleybluebook Official Kelley Blue Book Twitter. The leading website for New Car Prices, Used Car Prices, Blue Book Values, Car Reviews & Videos
  61. @KickingTires (David Thomas) Journalist/Blogger at cars.com
  62. @kitcars (James Martell) Publisher of KitCarConnection.com and site devoted to kit car aficionados.
  63. @LawMotors Sioux Falls Used Car Dealership. Offering sound-proof cars at thousands below others. Internet is Internet.
  64. @lessoctane
  65. @leeTrans I am a car nut with gasoline running through my veins. I am the CEO of a exclusive auto transport co.
  66. @mark_atkinson (Mark Atkinson) Automotive journalist who loves driving them as much as I do writing about them. Also a real video game geek, although marriage
  67. @michaelbanovsky (Michael Banovsky) Auto journalist / writer / photographer extraordinaire
  68. @MissMotorMouth (Michelle Naranjo) Likes cars, dogs & people. In that order. <- in fire save in reverse.
  69. @motorphilia (Aaron Manley Smith) Philosopher, Artist, Business Owner, Rouge Evangelist, Theological Anarchist, and working hard to make the world better for you.
  70. @MotorTorque I am an online automotive site based in the UK. I also like SEO, SMM and green stuff.
  71. @mpgomatic (Daniel Gray) where mileage matters …
  72. @MustangEvo (Brent Wilson) MustangEvolution – Ford Mustang Community
  73. @nascarinsider The dynamic duo, giving readers the inside on all things NASCAR. Feel free to drop us a question or comment!
  74. @oneighturbo Your #1 site for all things VW, Audi and Porsche!
  75. @OutDrive OutDrive – Autos with a twist
  76. @PriceMParts Your Performance is Our Priority
  77. @RaceDrive Motorsport directory
  78. @RaceRemote RaceRemote Motorsports Media Network
  79. @redracer (Kevin Kennedy) Racin’ (PR) and baseball (fan) Fool. EVP at PCGCampbell Marketing and Communications
  80. @ridestory Love talking and writing about cars.
  81. @ScottDeYager (Scott DeYager) Leading the social media efforts for Toyota in North America.
  82. @ScottMonty (Scott Monty) Head of Social Media at Ford Motor Company
  83. @SpeedFreaks Motorsports Radio & TV. REDEFINED.
  84. @sportscar The lifestyle website for vintage, sports and collector car enthusiasts.
  85. @StarAuto (Jim Even) Service manager at Star Auto Authority in suburban Chicago. Your vehicle service experts. Photography guru. Love to cook. Alpaca farmer wanna be.
  86. @stergios Car Information Junky
  87. @suzukiofwichita Fast, Fun, Stress-Free Car Shopping…
  88. @TeslaMotors The official Tesla twitter
  89. @tg_news Car News from Top Gear Magazine
  90. @therealautoblog We obsessively cover the auto industry
  91. @toyotanewsroom Official Tweets from Toyota USA
  92. @volvo1800 Very into Moto Guzzis, Aermacchis, MG Midgets + now, again, after many years Volvo 1800s
  93. @VolvoXC60 Meet the car that stops itself! The New Volvo XC60 is on the “From Sweden With Löv” Tour.
  94. @wreckedmagazine The best magazine/website about Drifting on the Internet

Names and descriptions taken from Twitter profiles.

UPDATE: 12/23 – BIG thank you to @MissMotorMouth for the great list of folks to add.

Share Social Media News Glut?

Sunday, November 23rd, 2008

This last year I’ve become increasingly aware of smallish media companies, one or two employees, that seem to be trying to eek out a living by simply commenting on social media trends, this blog occasionally included. I’m not sure how much of this is due to new companies sprouting up or just my own awareness and understanding of the marketspace. The question for me becomes how many sources can cover the same news? Main stream media often takes a bias slant on stories, covering politics or other topics from a conservative, liberal, centrist, libertarian or whatever slant. The coverage of the social media space is far to narrow and doesn’t often lead to differentiation based on ideologies.

Regardless, I think we’re reaching gluttonous proportions and are in danger of becoming an echo chamber, described by Shel Isreal and Robert Scoble in Naked Conversations. Social media is definitely a huge portion of the future technology scene right now and it deserves coverage – but I think we’re covering it too much. I’m watching multiple blogs cover the same news within a few minutes of each other and that’s the part that scares me.

Consider the following post from Facebook about birthday notifications. It was picked up by Inside Facebook with commentary on how it may impact applications providing similar services as did TechCrunch and allfacebook. The saddest part is that none of them are adding additional value. None of the coverage is ground breaking or adds any real value to the experience.

Want more proof? When the fbFund winners were announced it was picked up by nearly every site covering Facebook news. This is actually news worthy, thousands of dollars are being given away! However, with coverage like FaceReviews near regurgitation of Facebook’s announcement and list of winners, I’d say we’re in danger of becoming spam sites. Thankfully some sites are actually reporting on the apps and adding value to the conversation.

I suspect we’ll be seeing consolidation of these blogs soon as those sites that add value stay afloat in troubling times and the others either switch focus to their real strengths or wither and die.

Share Shift Needed Measuring Application Success on Social Networks

Friday, September 5th, 2008

Mobsters, Likeness, Top Friends, Super Wall, Own Your Friends, Bumper Stickers, Movies and Poker – this is just a sampling of the highest engagement applications on Facebook and MySpace. What these applications all have in common is a mass market appeal. They are general enough that just about everyone can find something cute or fun about these applications for at least a day or two. The applications measure success in installs, page views and virility. However, another classification of application, specific to much smaller audiences, is emerging as a stronger player in the application space which requires a different measurement separate than the categorical classification that application developers can choose to place themselves in.

The goal of these other applications is not monetize via CPC, CPM or CPI advertising, nor to be bought by the large application shops RockYou, Slide, Zynga or SGN. Instead, these applications exist primarily to provide a service to their users. These applications will fail when measured using the traditional methods of installs, daily active users and day over day growth. The audiences are much too small. They require a new metric to measure their success. Success within this category isn’t reaching 22%1 of Facebook’s user base. Success for these applications is defined as increased affinity for a product, service or company. It needs to be measured and reported differently.

This might be measurable through acquisitions, loyalty, usage or retention. Using Twitter as an example, it’s certainly capable of becoming a mainstream product, but hasn’t reached mainstream adoption – at least not yet. Twitter currently reaches an estimated 2.2 million users a month2. It’s regarded by some as having moved beyond the early adopters3 and easing into the early majority on the technology adoption lifecycle. The Twitter application launched May 25th along with the Facebook platform. It currently boasts 64.5K monthly users of which is hardly chart topping – in fact, it’s really quite dismal – it’s not even one of the top 500 applications. What the application does though is provide enhanced user experience by integrating status updates between the two sites.

The Twitter application is valued by Adonomics at approximately $105K. However, this number means nothing! The goal of the application isn’t to sell it or even monetize the traffic. Even the overall ranking of the application is irrelevant. A better way to measure the ROI of the application is to measure the interaction and retention. This metric that can accurately quantified by answering a series of questions.

  1. Does the application impact the retention and interaction of users for Twitter?
  2. Does the application increase usage of Twitter?
  3. What overlap in the userbase exists between Facebook and Twitter?

Lacking quantitative data from Facebook and Twitter, you’ll have to settle for my observations.

Does the application impact the retention and interaction of users for Twitter? Yes. I suspect if we could peek into Twitter’s database, we’d see that interactions for users continue for longer periods if they’ve installed the Facebook application. Why do I think this? Read on…

Does the application increase usage of Twitter? Yes. I know from personal experience that I’ve continued using Twitter longer than I had expected to because of the integration. At times I’ve used it only as a status update tool. Sending a SMS or using a phone specific tool is easier than the mobile facebook application available for my phone. Other times I use it as a conversational tool. The main point here – I continue to use it.

What overlap in the user base exists between Facebook and Twitter? Again, this is an estimate but nearly 100%4 of the people I follow on Twitter have Facebook accounts. However, only about 20% of my friends on Facebook have (or use) a Twitter account. While Twitter clearly has the potential to be a mainstream tool, it doesn’t have the presence that a MySpace or Facebook does.

The Twitter application likely has positive reprecusions for Facebook as well. By integrating the status update directly from Twitter, Facebook continues to get more content contributing to the “virtuous cycle of sharing” Mark Zuckerberg spoke about at F8 ’08. Wouldn’t this classify the application as a success? As of this writting, Twitter doesn’t have an official application for MySpace. I expect we’ll see if MySpace allows applications to update the users status.

The question remains, how can we take these difficult to obtain numbers such as audience overlap and integrate it with the more available metrics? We need a metric that holistically evaluates an application. Measuring mass alone is no longer sufficient to define success. I propose they’re measured by interactions, retention and perception. Mix into that formula monthly reach and install and we’ll be able to arrive at a value that more accurately ranks and sorts applications on the whole.


1 Slide FunSpace reached 22.3 million Facebook users according to the monthly active user count on September 5, 2008

2 Compete reports 2,218,330 visitors to Twitter.com in July of 2008.

3 Robert Scoble stated April 9, 2008, “Anyone who joins Twitter after today is not an early adopter. So, not interesting for me to follow.”

4 Conducted using PollDaddy and an analysis of people I follow.

Share TheOnion on Twitter

Saturday, August 16th, 2008

The Onion Logo This morning I decided to follow TheOnion on twitter. I love how TheOnion is leveraging twitter, effectively to reinforce their brand. Much to my surprise I received a direct message shortly there after…

i suppose we should thank u for following us, but do the gods thank man for his dutiful sacrifices? we’re watching you.

Share Game Networks on Facebook – Fail!

Friday, July 4th, 2008

Muddl M Logo When I finished the Facebook version of Muddl, it was clear the game wasn’t sufficiently viral to draw big traffic on it’s own, it needed a little boost. Zynga was present at GSP East and talked about their game network that developers could join for free in a link exchange type format. I’d heard about it before and even looked at it for a different application I work on — I signed up to give it a whirl. Since I’m not one to put all of my eggs in one basket I also looked at the game bar from SGN as well — here’s what I found. (more…)

Share OpenSocial Open for Business?

Thursday, June 12th, 2008

OpenSocial Containers This week at GSP East the big names in the OpenSocial space came forward and basically gave a brief sales pitch on why they’re the platform to build on. Allen Stern has a nice synopsis of the panel. As a developer making decisions on where to focus time and efforts it seems like OpenSocial itself is really just playing catchup to Facebook. Most of the development folks I know are focused on Facebook still and are waiting for OpenSocial. The philosophical discussion aside, OpenSocial is looking stronger and stronger each day. Facebook recently open sourced their platform, but they’ve yet to announce any partners (beyond Bebo) who are adopting it. So their late foray into openness may be moot now.

Share Is 2008 The Year of the Utility App?

Tuesday, June 10th, 2008

2007 Facebook launched their platform. Quickly applications were built that leveraged the communication tools on the Platform and apps became viral. Virility for developers isn’t a bad thing. Virility means users, it means page views, it means eye balls, it means investment dollars. As we prepare to close Q2 in 2008 – Facebook is clamping down the communication channels open to applications. Slide has said publicly that they will stop creating “viral” apps and focus on generating good content and monetizing the massive audience they’ve amassed. Early 2008 MySpace followed suit releasing an OpenSocial platform. Their strategy was to allow no viral channels to applications at launch (although they are slowing opening the valves). This effectively crippled applications that didn’t have nice hooks.

So as I’m sitting at Graphing Social Patterns East this week, listening to speakers discussing the future of this industry it makes me wonder. Is this the year where applications that actually “do” something will succeed? What is the measure of success for these non-mass adoption applications? Will the money flow to these smaller more niche audience applications? My prediction for this year is that with the launch of applications on LinkedIn and more of the social networking platforms is that applications that provide real value beyond the “poke” type applications will succeed. The only question that remains, will the money be there to support the developers as they venture out into this brave new world?

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