The amount of data available of publicly online is astounding. The US Government has done a pretty good job of providing detailed data to it’s citizens on pretty much anything they keep tabs on. The census data immediately comes to mind, but there is much much more if you take the time to look for it. I stumbled across the USASearch.gov search engine while looking for some population data for cities. The search engine is not as accurate as Google unless you know the government lingo for your data, but it’s pretty good. I suspect there’s a data set there somewhere that would enhance any businesses results and the only cost to you is figuring out how it applies to what you do.