The Cisco Applying Web 2.0 to Your Business Challenges video is a must watch for every company not fully immersed in the world of social networking and new media. Robert Scoble and Jeremiah Owyang. I can’t recommend this video about how using wiki’s, blogs, social media and interaction is changing (and has been changing) business for a long time. Basically, if your company doesn’t have someone immersed in social networking tools first hand - hire one. Get someone in your company to give you feedback on what’s going on in this space. You only need to see the first 30 minutes.