While at GSP East, I presented on Muddl, a light fun word game that is anagram like in nature. I received lots of great feedback on the game from folks and encourage everyone to check it out.

It’s currently available on Facebook and Bebo. I’ll be finishing the port to MySpace and other OpenSocial containers soon.

The game play is very simple. After you go to the app you’re presented with some scrambled up letters. You then try to figure out what the word is. If you don’t get the word correct the system gives you a clue. If you’re still wrong you’ll get the first letter of the word revealed. After 3 tries you’ll be provided with another word. The game continues to challenge you as you play by increasing the length of the word.

Photo of Erik © James Duncan Davidson used with permission.

This week at GSP East the big names in the OpenSocial space came forward and basically gave a brief sales pitch on why they’re the platform to build on. Allen Stern has a nice synopsis of the panel. As a developer making decisions on where to focus time and efforts it seems like OpenSocial itself is really just playing catchup to Facebook. Most of the development folks I know are focused on Facebook still and are waiting for OpenSocial. The philosophical discussion aside, OpenSocial is looking stronger and stronger each day. Facebook recently open sourced their platform, but they’ve yet to announce any partners (beyond Bebo) who are adopting it. So their late foray into openness may be moot now.

2007 Facebook launched their platform. Quickly applications were built that leveraged the communication tools on the Platform and apps became viral. Virility for developers isn’t a bad thing. Virility means users, it means page views, it means eye balls, it means investment dollars. As we prepare to close Q2 in 2008 - Facebook is clamping down the communication channels open to applications. Slide has said publicly that they will stop creating “viral” apps and focus on generating good content and monetizing the massive audience they’ve amassed. Early 2008 MySpace followed suit releasing an OpenSocial platform. Their strategy was to allow no viral channels to applications at launch (although they are slowing opening the valves). This effectively crippled applications that didn’t have nice hooks.

So as I’m sitting at Graphing Social Patterns East this week, listening to speakers discussing the future of this industry it makes me wonder. Is this the year where applications that actually “do” something will succeed? What is the measure of success for these non-mass adoption applications? Will the money flow to these smaller more niche audience applications? My prediction for this year is that with the launch of applications on LinkedIn and more of the social networking platforms is that applications that provide real value beyond the “poke” type applications will succeed. The only question that remains, will the money be there to support the developers as they venture out into this brave new world?