The Filter Connection screenshot circa 1997
Screenshot of circa 1997


The Filter Connection started out as a small print catalog business. In 1997 it launched its first website to become the premier stop for camera filters online.

Personalized service and expert information differentiate The Filter Connection from other online resellers of filter equipment and AF-Design is proud to be there from the beginning.

While we can laugh at the design today, this site in 1997 was cutting edge. It contained a full catalog of items in addition to contact us information that sent users messages right to the knowledgeable sales staff.

With the later introduction of a shopping cart, The Filter Connection was able to grow into a high volume web based business and eventually stop using printed catalogs at all.

If your interested in consulting with AF-Design to see how we can help you create a lasting website impression, add functionality or simply streamline a process that already exists, contact us today to get started.